01
Marketing Analytics & Measurement Strategy
From UTM governance and tag management to full-funnel KPI frameworks and executive dashboards. We design and own your end-to-end marketing measurement ecosystem.
Analytics & Strategy Consulting
Data that
drives decisions.
Strategy that scales.
Venus Strategic Group is a boutique analytics and digital strategy consultancy serving entertainment and media companies, e-commerce brands, and high-growth startups, helping organizations at every stage to transform data into measurable growth, operational clarity, and lasting competitive advantage.
Start a Conversation →15+
Years Experience
100+
Projects
F500
Companies
What We Do
End-to-end analytics
built for impact
We partner with entertainment and media organizations, e-commerce brands, and ambitious startups to build the measurement infrastructure, governance frameworks, and strategic narratives that support confident, data-driven leadership.
02
E-Commerce Analytics & Conversion Optimization
We architect e-commerce tracking from the ground up building the data layer, QA processes, and performance dashboards that reveal exactly where revenue is won and lost.
03
Data Governance & Analytics Infrastructure
We establish the standards, documentation, and processes that make your data trustworthy at scale from tagging frameworks to GDPR compliance and vendor oversight.
04
Business Intelligence & Reporting Automation
We design and build the dashboards, reporting templates, and automated workflows that give your leadership team real-time visibility and give your analysts their time back.
05
Audience Intelligence & Customer Insights
We combine behavioral data, social listening, VOC research, and market analysis to build a complete picture of your audience and translate it into content, product, and campaign strategy.
06
Analytics Team Training & Capability Building
We upskill your internal teams through hands-on training programs covering analytics tools, tagging best practices, data governance, and insight communication.
Types of Engagements
Engagements we
are built for
Analytics Audit & Health Check
A comprehensive review of your current analytics setup identifying tracking gaps, data quality issues, and governance weaknesses, delivered with a prioritized remediation roadmap.
GA4 Migration & Implementation
End-to-end GA4 setup including data layer design, GTM configuration, custom event tracking, BigQuery integration, and stakeholder dashboard buildout.
Measurement Strategy Development
Building your organization's measurement framework from scratch defining KPIs, aligning stakeholders, establishing reporting cadences, and creating governance standards that keep data reliable.
Executive Dashboard & Reporting Suite
Designing and building the dashboards and automated reports that give your leadership team the visibility they need in a format they will actually use.
E-Commerce Analytics Buildout
Full e-commerce tracking architecture for new or existing storefronts from data layer design and tag implementation through QA validation and conversion dashboard delivery.
Campaign Launch Analytics Support
Pre-launch measurement planning, real-time tracking setup, and post-campaign analysis for major product launches, campaigns, or platform events.
Data Governance & Compliance Program
Establishing GDPR-compliant data collection practices, consent management implementation, and internal documentation standards that protect your organization and your customers.
Analytics Team Training Program
Custom training workshops for in-house teams, agencies, or international offices covering analytics tools, tagging governance, QA methodologies, and insight communication best practices.
Startup Analytics Foundation
For early and growth-stage companies building their analytics function for the first time we establish the measurement stack, KPI framework, and reporting infrastructure to support rapid scaling.
Fractional Analytics Leadership
Ongoing senior analytics leadership on a part-time or project basis ideal for organizations that need Director-level expertise and strategic oversight without a full-time hire.
Zuzana Szokeova
Founder & Principal Analytics Strategist
About
Where strategy
meets precision
Venus Strategic Group was founded by Zuzana Szokeova, a marketing analytics leader with 15+ years of experience building measurement frameworks and translating complex data into strategic decisions for some of the world's most recognized entertainment, media, and consumer brands.
Her career has spanned Activision Blizzard, The Walt Disney Studios, 20th Century Fox, Hulu, and agency environments providing a rare combination of in-house operational depth and the broad, cross-industry perspective that comes from delivering analytics solutions at scale across gaming, film, streaming, and digital commerce.
Venus Strategic Group brings that same caliber of strategic thinking to entertainment and media organizations, e-commerce brands, and high-growth startups delivering the analytics infrastructure, governance standards, and executive-ready insights that drive real business outcomes regardless of organization size or stage.
Our approach is both strategic and hands-on. We are as comfortable advising in the boardroom as we are in the data. And we believe that exceptional analytics is not just about what the data says, it is about how clearly, compellingly, and confidently it is communicated to the people who need to act on it.
Work With Us
Let's build something
worth measuring.
worth measuring.
Whether you need a comprehensive analytics overhaul, a targeted audit, or a strategic partner for a specific initiative, we'd love to hear from you.